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The Revenue Impact section of the Metrics tab focuses on the financial aspect of Kimoby, such as the revenue generated from estimates, videos upselling, and more.
Selecting the Time Period
You can filter what period of time you want to view by clicking on the Time Period drop-down menu at the top left of the page.
Drilling Down
In any metric, you can left-click on any value shown in a box, table or graph and select Drill. This will give you a full breakdown of that specific value.
Downloading Metrics
You can download any or all of the metrics in this page as an Excel, CSV, or PNG file directly to your PC.
To download a specific metric:
- Click on the three dots icon
on the top-right of the metric box. - Click Download.
- Under File type, select Excel (XLSX), CSV, or PNG.
- Click Download.
To download all the metrics on this page:
- Click on the download icon
at the bottom-right of the page. - Under Format, select the file type you prefer (PNG, Excel, CSV, or PDF).
- Click Create File.
- Click Download when the file is ready.
Revenue Impact Metrics
Video Lift
The Video Lift metrics show how much revenue is generated after a video is made, sent to, and then viewed by a customer.
It is calculated by the difference between the RO opened amount ($) and the RO closed amount ($) in repair orders that contained a video viewed by the customer. This amount is averaged among all repair orders that contained a video viewed by the customer to create the Video Lift.
The Video Lift amount will change depending on the Time Period selected.
Photo Lift
The Photo Lift metrics show how much revenue is generated after a photo is taken and sent to a customer.
It is calculated by the difference between the repair order opened amount ($) and the repair order closed amount ($) in repair orders that contained a photo sent to the customer. This amount is averaged among all repair orders that contained a photo sent to the customer to create the Photo Lift.
The Photo Lift amount will change depending on the Time Period selected.
Note
Since photos do not necessarily need to be links that are clicked on, anytime a photo is sent to a customer, it is automatically considered as viewed.
Estimates Approved
The Estimates Approved metric shows the revenue generated from estimate approvals in the given time period. The Estimates Approved amount will change depending on the Time Period selected.
Campaign-Attributed Total ROs
The Campaign-Attributed Total ROs metric shows the revenue generated from campaigns in the given time period.
It is calculated by taking the assumption that any appointment created in the two weeks after a campaign message is sent is attributed to it. We then look at the RO closed amount that is attached to that appointment to create the Campaign-Attributed Total RO amount.
The Campaign-Attributed Total RO amount will change depending on the Time Period selected.
Payments
The Payments metrics shows the number and amount of payments financed through Affirm in the given time period.
Average Transaction Size is calculated by the total financed amount divided by the number of financed transactions. It also compares this amount to the average transaction size for credit card transactions.
The Payments metrics shown will depend on the Time Period selected.
Detractors Flagged
The Detractors Flagged metric shows the number of negative sentiment analysis detected in a response to a CSI follow-up automation.
The Detractors Flagged metric shown will depend on the Time Period selected.
Benchmarks
The Benchmarks metrics represent values achieved by the top 10% of Kimoby accounts on a yearly basis (Updated March 2025). This allows you to compare your usage of Kimoby to top competitors in the industry and help you find more revenue opportunities to maximize your ROI.
Video Lift per Month
The Video Lift per Month metrics show your progress for revenue generated after a video is made, sent to, and then viewed by a customer, month to month.
It is calculated by the difference between the RO opened amount ($) and the RO closed amount ($) in repair orders that contained a video viewed by the customer. This amount is averaged among all repair orders that contained a video viewed by the customer that month to create the Video Lift.
CP Avg Amount is the average customer pay repair order amount.
Total Video Lift is the Video Lift multiplied by the number of ROs that contained a video viewed by the customer.
Video Lift per Tech
The Video Lift per Tech metrics show how much revenue is generated by each technician after they create a video that gets viewed by a customer.
It is calculated by the difference between the RO opened amount ($) and the RO closed amount ($) in repair orders that contained a video viewed by the customer. This amount is averaged among all repair orders that contained a video viewed by the customer that month to create the Real Video Lift.
Customer Average Amount is the average customer pay repair order amount.
Total Video Lift is the Real Video Lift multiplied by the number of ROs that contained a video viewed by the customer.
Photo Lift per Month
The Photo Lift per Month metrics show your progress for revenue generated after a photo is made and sent to a customer, month to month.
It is calculated by the difference between the RO opened amount ($) and the RO closed amount ($) in repair orders that contained a photo sent to the customer. This amount is averaged among all repair orders that contained a photo sent to the customer that month to create the Photo Lift.
CP Avg Amount is the average customer pay repair order amount.
Total Photo Lift is the Photo Lift multiplied by the number of ROs that contained a photo sent to the customer.
Campaign Performance
The Campaign Performance metric shows a variety of statistics related to the results of your completed campaigns. This helps you monitor which campaigns had the most impact and which ones can be improved upon for next time.
- Booked Appointments are calculated based on appointments that were created for a customer within two weeks of them receiving that campaign message.
- Repair Orders are calculated based on ROs that are created after the
Booked Appointments as a result of that campaign. - No Show is counted when the Booked Appointment is not converted into an RO by the end of the appointment date.
- Closed RO Average $ is calculated by the average closed RO amount when a repair order is created as a result of that campaign.
- Closed RO Total is calculated by the total closed RO amounts when a repair order is created as a result of that campaign.
Automation Performance
The Automation Performance metric shows a variety of statistics related to the results of your automation messages. This helps you monitor which automations are the most engaging and which ones can be improved upon. Only certain General-type automations that affect revenue are shown in these metrics.
- Repair Orders Count is calculated as any repair order that was created within two weeks after a customer received that automated message.
- Closed CP + W Amount Average is calculated by the average closed RO amount when a repair order is created as a result of that automated message.
- Closed CP +W Amount Sum is calculated by the total closed RO amounts when a repair order is created as a result of that automated message.