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Today's customers want a unique and memorable experience that is tailored to their specific needs and situation. Campaigns are a great way to instantly reach the right audience at the right time, with others and information that prompt them to take action.
Campaigns have limitless possibilities, but here are a few examples of some of the most frequent ones.
Seasonal Campaigns
Tire season: Send reminders to your customers to swap their tires and store them for the season. By staggering your campaign into different send-out groups, you can prevent appointment bottlenecks and create more efficient workflow.
Safety-Related Campaigns
Recalls: Use Kimoby's data-matching capabilities to target customers affected by recalls. Quickly send them the information they need to book an appointment for inspection.
Reminders
Maintenance: Let your customers know when it's time for their oil change of vehicle servicing. They'll love the convenience of booking their appointment with a quick text message.
End of lease: Make sure your customers are aware when the end of their lease is coming up. Give them the information they need to take the next steps.
End of warranty: Connect with your customers to ask them if they would like to extend the warranty, change the lease, or get a new vehicle.
Reconnect with customers: Touch base with customers who have not been by your business in some time. Let them know that you're here for them if they need anything.
Promotions
Limited-time offers: Create hype around your promotions by contacting specific customers who could be interested. For example, if you have an oil-change promotion, you can target customers who are due for one soon.
Special events: Invite your customers for exclusive deals. Their VIP status will increase brand loyalty.
Marketing campaigns can help take your business to the next level. You'll increase sales with cross-selling and upselling opportunities, help your team and customers quickly about safety concerns, and create a more efficient workflow. The window to wow customers is getting shorter and shorter, and marketing campaigns are a great way to make your business stand out from the rest.