Benefits of Using Text Messaging for Customer Communication

Many wonder why they should communicate via text messages rather than using some more traditional channels. 

It's because text messaging has many advantages compared to phone calls or emails:

• A text message is less intrusive than a phone call.
• The message is always read (open rate : 95 %).
• Customers can reply when they want.
• It works on all mobile phone devices (Android, iPhone, Blackberry and even your old FlipPhone).
• Your customers already use SMS daily.
• All mobile phones can receive text messages at all times, as opposed to emails needed an Internet connexion.