Many wonder why they should communicate via text messages rather than using some more traditional channels.
It's because text messaging has many advantages compared to phone calls or emails:
- A text message is less intrusive than a phone call.
- The message is always read (open rate : 95 %).
- Customers can reply when they want.
- It works on all mobile phone devices (Android, iPhone, Blackberry and even your old FlipPhone).
- Your customers already use SMS daily.
- All mobile phones can receive text messages at all times, as opposed to emails needed an Internet connexion.