Common examples of customer grouping models

Here are a few examples groups you could use depending on your field. 

  • Car/home insurance renewal date in January/February/etc.
  • Cat/dog/etc. owners
  • Customer from a specific region/town
  • Customer who bought a new vehicle in the last year
  • Customer who filed an insurance claim in the last 3 months
  • Customer with a rental car
  • Customer with car and home insurance
  • Customer with car insurance only
  • Customer with home insurance only
  • Customers who don't want to be contacted by campaigns
  • Customers who filed a complaint in the last month
  • Customers who had a root canal procedure
  • Customers who made a purchase in the last 2 weeks
  • Customers who made a return/exchange
  • Customers who made an online quote
  • Customers with a 2017/2018/etc. vehicle
  • Customers with a specific vehicle model
  • Customers with allergies
  • Customers with stored tires
  • Customers’ renewal date in January/February/etc.
  • Family members
  • Vegetarian customers
  • VIP customers
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