Here are a few examples groups you could use depending on your field.
- Car/home insurance renewal date in January/February/etc.
- Cat/dog/etc. owners
- Customer from a specific region/town
- Customer who bought a new vehicle in the last year
- Customer who filed an insurance claim in the last 3 months
- Customer with a rental car
- Customer with car and home insurance
- Customer with car insurance only
- Customer with home insurance only
- Customers who don't want to be contacted by campaigns
- Customers who filed a complaint in the last month
- Customers who had a root canal procedure
- Customers who made a purchase in the last 2 weeks
- Customers who made a return/exchange
- Customers who made an online quote
- Customers with a 2017/2018/etc. vehicle
- Customers with a specific vehicle model
- Customers with allergies
- Customers with stored tires
- Customers’ renewal date in January/February/etc.
- Family members
- Vegetarian customers
- VIP customers